As the conversation around diversity has rightfully gained momentum, many organisations have tackled this in the same way we do everything — with a good scorecard. While discrimination and inequality exist in some parts of the industry and need to be addressed, diversity and inclusion is complex, nuanced and can be hard to unequivocally capture on a scorecard, says Lee Walsh, senior vice president, head of media, APAC, at global media agency Essence.
As markets come out of COVID-19, the normally predictable highs and lows of seasonal media pricing may see extreme swings. Essence's APAC head of media activation argues that brands who get out in front of the Q4 rush will be rewarded.