Siddhant Lahiri
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May 22, 2024
How Stephen King changed advertising forever
Not quite as scary but equally gripping, Forsman & Bodenfors' Siddhant Lahiri unpacks the impact of the famed author on the role of strategists in the industry—and why, 50 years on, his work is still a thriller.
Sep 28, 2022
The 'p' word: What we should consider when we talk ...
The strategy director at Forsman & Bondenfors makes a case for the very purpose of purpose.
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