As the CEO of MSL APAC and the Publicis Groupe global lead on Samsung, Key discusses the role of PR in brand success and gives advice to agencies submitting work for Spikes Asia.
The chief creative officer at Grey Malaysia discusses 'Your Plastic Diet', a gold winner in the Tangrams Strategy and Effectiveness Awards at Spikes Asia.
The general manager and head of esports at Mindshare China talks about Pizza Hut's 'Female gamers new hero' campaign, a gold winner in the Media Strategy Tangrams.