Spikes Asia

Stay up-to-date with the latest developments from Spikes Asia 2010 through the eyes of our team of bloggers from inside the festival.

1 day ago

Spikes Asia 2025: Rika Komakine and Tetsuya Honda ...

A Japanese PR agency and their client cooked up a Spikes Asia Award-winning campaign by tackling a common cooking complaint—sticky gyoza. This is how they did it.

Dec 6, 2024

Spikes Asia 2025: In conversation with PR jury ...

As the CEO of MSL APAC and the Publicis Groupe global lead on Samsung, Key discusses the role of PR in brand success and gives advice to agencies submitting work for Spikes Asia.

Jan 5, 2022

Decoding Creativity x Effectiveness: In conversation...

The chief creative officer at Grey Malaysia discusses 'Your Plastic Diet', a gold winner in the Tangrams Strategy and Effectiveness Awards at Spikes Asia.

Dec 15, 2021

Decoding Creativity x Effectiveness: In conversation...

The EVP of business at Dentsu Webchutney discusses Vice's 'The 8-bit Journo' campaign, a gold winner in Creative Strategy at Spikes.

Dec 1, 2021

Decoding Creativity x Effectiveness: In conversation...

The general manager and head of esports at Mindshare China talks about Pizza Hut's 'Female gamers new hero' campaign, a gold winner in the Media Strategy Tangrams.

Nov 24, 2021

Decoding Creativity x Effectiveness: In conversation...

Spikes Asia talks to the chief creative officer about the Creative eCommerce Spike-winning campaign, 'Publicly Traded'.