Stephanie Myers
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How marketers can bridge the digital skills gap
Instead of bemoaning the seller’s market for digital expertise, marketing departments can take a lesson from those on the frontlines of tackling the digital skills gap: agencies.
Why social media can never be a regional effort
Social media simply doesn’t lend itself to a one-size-fits-all solution, particularly in a region as diverse as Asia.
Who needs digital expertise?
Maybe the CMO doesn't need to know every facet of every digital technology.
Sun, sand and the latest in digital thinking: The ...
Don’t let the tropical beach and the shorts and flip-flops fool you; WPP’s Stream Asia is serious business.
If mobile time is me time, where do brands fit in?
Don't assume mobile users are just goal-oriented, utility seekers. As often, they pick up their mobile devices for nothing more than a little 'me time'.
A mobile site should top every brand’s agenda
The performance of websites optimised for mobile is undeniable, so why aren't more brands prioritising their development?
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