Annoyance and anger follow ad stalking, preroll: Unruly
Slides from Unruly illustrate the negative fallout of preroll ads and ad "stalking" upon user notions of a brand. The final image shows Unruly's 'periodoc table' of the elements that make video content more or less shareable. Please see the link at the bottom of the page for a related promotional feature.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Skoda’s Elroq takes cues from nature’s cleverest ...
Developed by FCB London, the global campaign playfully showcases how the world—and all creatures within it—inspire and shape ideas.
APAC ad spend growth pegged at 5.8%, buoyed by SEA
Dentsu’s latest forecast shows APAC’s ad market surging, led by digital dominance, booming retail media, and rapid growth in programmatic and AI-driven platforms.
It's time to take a stand against bland marketing
AI can crunch data, but can it truly create magic? Anathea Ruys, CEO of UM Australia, urges brands to use it wisely—or risk fading into the noise.