Sep 1, 2011
MINI spices up summer getaway with unexpected marketing drive on Repluse Bay
MINI successfully drew unexpected eyballs in Hong Kong by floating a 1:1 fiberglass MINI Countryman in Repulse Bay, alongside a huge inflatable billboard with the tagline 'MINI Countryman - getaway' on 21 August, to showcase MINI's brand attitude as a way of life than just a car, Alice B, an up-and-coming model, invited beach goers to have an upcome and personal experience with the MINI family, including MINI Cooper, MINI Cabrio, and MINI Countryman that were showcased on the beach.
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