Staff Reporters
Mar 24, 2025

Google Maps turns 20, celebrates Hong Kong's culinary treasures with Nicholas Tse

Celebrating 20 years of exploration, Google Maps partners with renowned multi-hyphenate artist Nicholas Tse to uncover Hong Kong’s best-kept culinary secrets as part of the #UngatekeepingMaps campaign.

Google Maps turns 20, celebrates Hong Kong's culinary treasures with Nicholas Tse

Google Maps is celebrating its 20th anniversary with the launch of #UngatekeepingMaps, a guide to some of the lesser-known attractions and hidden gems across the Asia-Pacific region.

For the Hong Kong leg of the celebration, Google Maps has partnered with actor, musician, and celebrity chef Nicholas ‘chef Nic’ Tse. A specially curated map titled Chef Nic’s Choice will help locals and visitors to engage more deeply with the unique culinary culture of Hong Kong. The map also includes a concert warm-up music playlist to mark Tse’s return to stage for his first solo concert after a two-and-a-half-decade-long break.

Besides giving an insight into a celebrity’s preferred dining locations, the campaign highlights a feature that allows users of Google Maps to create and curate interest-specific lists of their favourite locations and recommendations to assist other Maps users. 

Searching for Hong Kong on Maps will also bring up recommendations from other Google partners including the Hong Kong Tourism Board, the MTR Corporation (the city’s public transport provider) and, and travel portal KKday. In addition, to mark the 10th anniversary of Hong Kong’s Local Guides community, Google has also unveiled a selection of the city's most-reviewed and most-photographed spots

Speaking about the collaboration, Tse said, “Google Maps has always been my trusted companion for travel. It not only helps me navigate and customise my routes but also helps me discover local food and attractions. I am thrilled to share my favourite Hong Kong restaurants with friends worldwide through the new Shared List Feature in Hong Kong. I hope to inspire everyone to explore this ‘food paradise’.”

The campaign encourages users to explore the APAC region by sharing their favourite Google Maps spots and enabling access via the #UngatekeepingMaps on social media, enabling the discovery of areas like Japan’s most scenic ports; Indonesia’s best cafes with a view, and Singapore's lesser-known museums.

Source:
Campaign Asia

Related Articles

Just Published

3 hours ago

Arthur Sadoun: Agencies should be ‘optimistic’ not ...

Publicis CEO gave exclusive interview at Campaign House on first day of Cannes Lions.

3 hours ago

Dentsu China unveils new media agency heads

Guang Cui, CEO of Dentsu China, will oversee media agencies, as Dephin Lim joins from WPP and Derek Huang transitions from Merkle to lead Dentsu X.

4 hours ago

WhatsApp officially introduces ads in updates tab

For the first time, WhatsApp will display ads and offer paid subscriptions for exclusive content in its Updates tab, expanding its revenue streams while keeping personal messages ad-free.

4 hours ago

Dentsu expands global Sports & Entertainment business

Names Yoshinobu Ise new global head of the division and expands anime business to China, SEA and North America.