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Organised by the 4As, the Singapore Media Awards (SMA) recognises the importance of outstanding media practices and strategies that contribute to the success and results of an advertising campaign. This year, SMA gave out 21 awards including four Special Achievement Awards, the prestigious Media Agency of the Year, and Grand Prix for Best Overall Media Campaign.
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A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.
YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.
Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.
Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.