360buy
DATA POINTS: With online retail in China, connection equals spending
The rise of online retailing in China has been one of the biggest stories in marketing in recent years, and a new study by the McKinsey Global Institute shows the sector is primed for significant growth despite its already considerable scale. The report also highlights the role of online retailing (described as ‘e-tailing’ by McKinsey) in driving the whole retail sector forward, and uncovers noteworthy differences between the China market and others of comparable size.
GroupM to acquire Filmworks China
SHANGHAI - GroupM has acquired a majority stake in Filmworks China for an undisclosed sum.
DDB Guoan scores five new China wins
BEIJING - DDB Guoan Group in Beijing has landed five new accounts in the space of one week, included being appointed lead creative agency for local brands Lafaso, 360buy Jingdong Mall, Kama Classics and the China Life Insurance Company, as well as being awarded a new project for the Volkswagen Group China's E-fleet Museum project.
Xu Lei, VP of 360buy, leaves the company for "private reasons"
BEIJING - Beijing Jingdong Century Trading, the owner of leading Chinese B2C website 360buy.com, has confirmed that its VP for marketing Xu Lei has left the company for “private reasons”.
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