activation
Hennessy and NBA sail through London on floating basketball court
Rapper AJ Tracey will make an appearance at the opening ceremony.
APAC marketing stunts: A collection of the strangest (and stupidest) on-the-street promotions
Clowns. A bear. A subway-riding cat. A giant pineapple. A giant tissue pack. A bunch of small coffins. People with big pills on their heads. What do all these things have in common? They all feature in this historical collection of strange and/or ill-advised on-the-ground promotional stunts by APAC brands.
McDonald’s dishes out McFlurrys from a ‘walk-thru’ billboard
The London activation supports its new brand platform ‘Fancy a McDonald’s?’
In pictures: Volvo pop-up stores in China go pretty in pink
The immersive activation aimed to target a younger Chinese audience for the brand’s XC40 model.
Why Omnicom Media Group is separating ‘activation’ from ‘investment’
The media holding group promoted Megan Pagliuca to chief activation officer to lead the charge.
Event planners sound off on the future of the industry
What do events look like for the rest of 2020, and into 2021 and beyond?
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