advertising spend
Global adspend to hit $1 trillion in 2026 as APAC leads charge
TOP OF THE CHARTS: Global ad spend will smash the $1 trillion mark for the first time in 2026, with APAC leading at 5.4% growth amid an algorithmic revolution, according to Dentsu's latest forecast.
China's mobile programmatic adspend may surpass $27.6b in 2019: InMobi
TOP OF THE CHARTS: Spending on mobile programmatic video ads is expected to soar more than 500%, among the fastest rates in the world.
Japanese online spend inches closer to TV: Dentsu
In its assessment of Japanese advertiser activity in 2018, Dentsu sees more efforts to integrate online and offline, and a rise in performance and video advertising.
Digital to account for nearly half of APAC adspend in 2019: Dentsu Aegis forecast
Overall spending in the region is set to grow 4.5%. Singapore and Malaysia become predominantly digital for the first time.
Digital, big events driving global adspend gains: Magna
Mobile ad growth and cyclical events like Olympics and FIFA are main drivers of an upbeat global outlook
Japanese internet advertising to hit $11.15 billion by 2020
Key findings for Japan's online advertising market from PricewaterhouseCoopers’ (PwC) Global entertainment and media outlook 2016-2020
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