aldi
Aldi redefines value with humour, hi-vis, and hommus
In a cheeky twist on grocery advertising, Aldi Australia and BMF ditch the fluorescent aisles for the bush.
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Price-gouging in Aussie supermarkets: Where does consumer loyalty lie?
As supermarket price wars heat up, Woolworths and Coles are losing ground to Aldi, according to data from YouGov.
Asia-Pacific Power List 2024: Jenny Melhuish, Aldi
Despite navigating a completely new industry over the past 12 months, Melhuish has helped Aldi gain customers and sales to become Australia's top budget supermarket.
Go ahead, shop around, Aldi says
But the Australian supermarket wants to still be your first choice and give you the real goods in this ad by agency BMF.
Aldi Australia tells us we're special, just like its 'buys'
Work by BMF stares into the vastness of space and the meaning of life, then pulls us back for a good deal.
Aldi's 'overcooked' holiday ad actually seems underdone
Usually an early holiday treat, the grocer's Christmas-themed ad for this year is less ho-ho-ho and more ho-hum.
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