Ad Nut
Nov 24, 2021

Aldi's 'overcooked' holiday ad actually seems underdone

Usually an early holiday treat, the grocer's Christmas-themed ad for this year is less ho-ho-ho and more ho-hum.

Ad Nut looks forward to Aldi Australia's holiday ad, which is usually a fun, off-kilter indication that the season is upon us.

Stretching back to 2012, when the brand's first major holiday campaign carved out a mark with surfing santas, the brand and longtime partner BMF have brought us:

Even last year's synchronised swimming Santas were charming.

The brand's slogan is 'Good different' and its ads are normally both of those things. But this year's 'You can't overcook Christmas' campaign is neither. It's devoid of the spark of creativity we've become accustomed to. It's not amusing. The supposedly amazing things the cast members do when they kick into hyper-Christmas mode seem forced and...banal. It simply falls flat. It's a bummer.


Perhaps it's just as well. As Ad Nut's legions of devoted readers know, Ad Nut got a little too obsessed with holiday ads in the past. OK, a lot too obsessed. Following an intervention by dear friends, Ad Nut now tries to remain calm, and a great Aldi ad might have kicked off a seasonal frenzy of overindulgence like that which Ad Nut spiraled into in 2016 and 2017. Shudder.

If you want more Christmas-themed ads, we've posted a few recently, and our UK colleagues seem to be emulating Ad Nut's past excesses.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

Related Articles

Just Published

22 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

23 hours ago

Agency Report Card 2024: Havas Creative

Havas's post-split independence will be on trial. Can its ‘Converged’ strategy deliver business growth, and can its leaders address the internal diversity issues?

1 day ago

PHD wins Bunnings media mandate after competitive pitch

PHD clinches Bunnings’ $50 million media account from Initiative in a fiercely contested multi-agency pitch.

1 day ago

Marketing budgets hold at 7.7% in 2025: Gartner CMO ...

Gartner's 2025 CMO Spend Survey finds average marketing budgets are at 7.7% of company revenue for a second consecutive year. However, half of CMOs reported budgets of 6% or less.