arcade
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IAS uncovers ‘Arcade’ ad-fraud scheme exploiting Android gaming apps
Using 50+ Android apps and roughly 10 million installs as its engine, Arcade appears to be the work of a coordinated fraud network and not a few rogue developers gaming the system, as per IAS.
Arcade founder Matt Cullen to be CCO at ADNA
Former Digitas CCO Joins Gary Tranter, David Mayo and founder Henry Gomez at three-year old data research venture.
Best spaces to work: Digitas, Arcade + Publicis.Sapient
The 'Power of One' shared office space for Digitas, Arcade and Publicis.Sapient is being tested at Collyer Quay in Singapore
Digitas names regional creative leaders
The agency has also hired a new creative lead for Hong Kong.
Life on a cushion: Dioramas highlight Shiseido 'sensing' product
With Arcade Singapore, the brand has launched a campaign that will run in Taiwan, Korea, Thailand, Singapore, Malaysia, Vietnam and Indonesia.
Attack mutant face or drink this buy
An everyman's epic bad day plays out in reverse to mark the launch of a new drink in Indonesia.
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