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Why Airwallex takes up sports to challenge B2B marketing norms
The fintech firm’s latest ad, timed for the F1 and Ryder Cup, sees McLaren driver Lando Norris taking a swing at legacy banking headaches.
Moving the customer back from social media to the club’s channels is a challenge: Arsenal's Juliet Slot
The chief commercial officer of Arsenal FC explains how the football marketing world is evolving, the role of marketing and commercial teams in transfers and recruitment, and more.
Watch: Adidas pays tribute to the Arsenal 'family'
A new film by Iris promotes Arsenal's third kit ahead of the Premier League's return to action Saturday.
Arsenal hits the pitch with brands in Asia
EXCLUSIVE: Arsenal FC managing director Vinai Venkatesham speaks to Campaign Asia about engaging with Asia's massive fan base and the brands that also want to play ball.
The gameplan for football brands: more China, India, women and tech
Leaders from FIFA, La Liga and Arsenal FC discuss their plans for Asia domination.
Arsenal and 30 agencies ensnared in alleged BYD fraudulent misrepresentation case
More than 30 domestic ad agencies are crying foul after Chinese electric-car brand BYD indirectly absolved itself of payment obligations for RMB1.1 billion worth of ad production fees.
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