Raahil Chopra
Sep 2, 2022

Moving the customer back from social media to the club’s channels is a challenge: Arsenal's Juliet Slot

The chief commercial officer of Arsenal FC explains how the football marketing world is evolving, the role of marketing and commercial teams in transfers and recruitment, and more.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

17 hours ago

Agency Report Card 2024: Hakuhodo

Hakuhodo’s 2024 performance reflects an agency in transition. Whether these steps will future-proof the agency for global relevance or simply ensure its survival remains to be seen.

19 hours ago

‘Endless brand growth on a finite planet is a ...

Marketers have the power and influence to tell consumers to consume less for the sake of the planet. Yet, the measures of present-day brand success don’t incentivise marketers to do so, argues climate activist Costa in a fiery opening keynote at Campaign 360.