artificial intelligence
Will AI kill the health influencer?
As virtual influencers surge in popularity, healthcare brands are eyeing them warily. But not everyone sees a natural fit.
Is advertising ready for AI leaders?
AI has climbed the corporate ladder in record time, with some companies already replacing their CEOs with an AI bot. But just how much is the ad industry embracing AI leadership and how much control and responsibility is sensible for AI to assume?
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Beyond bias: How marketers can tap AI’s potential for accelerating Asian marketing
Despite its potential, generative AI faces significant challenges. Gus Wick explains why Asian marketers must refine their strategies, as current data approaches favour wealthy, English-speaking nations.
Will AI make human-generated PR content a premium product?
As generative AI produces vast amounts of text, art and music with unprecedented speed, will human-generated content become obsolete? Should we even bother teaching children to write essays, or will AI simply do it for them?
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Here's why AI is not just a flash in the pan
Hype cycles around new tech advancements—such as the metaverse and VR—have left many users feeling unsatisfied over the years. But here's why AI is an anomaly, argues Accenture Song's Flaviano Faleiro.
Synthetic data: The future of business decision-making?
Synthetic data offers a compelling solution to the challenges of data collection and analysis. But can AI-generated C-suite insights truly transform how companies make crucial decisions? B2B International's Amanda Chew explores.
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