artificial intelligence
AI’s gender gap: The blind spot in media innovation
Without diverse teams, AI risks reinforcing stereotypes in advertising. Can the industry afford to ignore half the talent pool?
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Beyond keywords: Unlocking the power of AI visibility for your brand
As digital marketing shifts, brands must pivot from search engine optimisation to influencing AI systems like ChatGPT and Google Gemini, which now shape consumer perceptions, says Alfonso Asensio, MD of Jellyfish Japan.
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How AI is reshaping the dynamics of ad fraud
Faced with an an alarming rise in invalid web traffic due to the rise of AI-powered crawlers and scrapers, Campaign explores the strategies advertisers can implement to mitigate the impact of evermore sophisticated AI ad fraud schemes.
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Agency holdcos face a new crossroads: Reunite media and creative or risk irrelevance
Iain Jacob predicted five years ago that buying tech and data, rather than renting it, would help agency “dinosaurs” modernise. Now, he says, merging media and creative will be a key differentiator in the AI era.
Will the Coca-Cola ad deter brands from using AI in film?
Social media users have criticised the brand's use of AI in its 'Holidays are coming' ad.
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The AI energy crisis: Who bears responsibility?
SOUNDING BOARD: Sustainable innovation in AI is no longer optional. Campaign examines who must step up to ensure a responsible future for the planet: big tech, the agencies using it, or the brands profiting from it?
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