auditing
Major media agencies reach united stance over audits
Agency association publishes guidelines for clients auditing media spend, though admits lack of consensus with auditors.
Media Path acquires ex-Accenture media management upstart Maximise
George Patten, former chief of Accenture Media Management, becomes global CEO of Media Path in a bid to challenge Ebiquity amid growing media auditing competition.
Accenture shuts media auditing arm amid 'conflict' questions
Consulting giant wants to focus on agency operations.
All about media auditing
Marketers need to better understand how to work with media auditors.
All about media auditing
Marketers need to better understand how to work with media auditors.
All about media auditing
Marketers need to better understand how to work with media auditors.
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