automobiles
Can Xiaomi repeat its smartphone exploits with electric vehicles?
BRAND HEALTH CHECK: The Chinese electronics brand has established itself in the mobile handset category at home and worldwide, but its US$10 billion bet on EVs may be an uphill drive, experts contend.
Hyundai Motor replaces CMO
Hyundai's head of product and former BMW marketer Thomas Schemera takes over CMO role from Wonhong Cho to better align marketing with new product launches.
BMW flaunts tailored menswear and live body art at launch party
An exclusive event (and curious live performance) in Hong Kong resulted in over 70 pre-orders for the brand’s Luxury Class models.
Online buzz crucial to China auto sales
There is no doubt that word of mouth is an important way of marketing, and in this increasingly wired era a large part of these conversations originate in the online world. But to what extent do internet discussions impact sales?
Online buzz crucial to China auto sales
There is no doubt that word of mouth is an important way of marketing, and in this increasingly wired era a large part of these conversations originate in the online world. But to what extent do internet discussions impact sales?
CASE STUDY: Ford launches an aesthetically pleasing Fiesta in China
Ford set out to launch the Fiesta in China by demonstrating leadership in design and emphasising the car's pleasing aesthetics.
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