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The new era of social influence: Content beyond human capabilities
From the Pope in Balenciaga to The Beatles' reviving one last record, AI is handing the reins back to culture in ways we've never seen before. So, what's the cautionary tale here? We Are Social Singapore's Agalia Tan explores.
Life after likes: will more brands follow Lush in going anti-social?
Recently, brands like Lush, Balenciaga and Bottega Veneta have all walked away from social media. Is the anti-social trend here to stay? Are more brands likely to follow? And can they really survive without it?
Balenciaga pulls campaign and apologises after backlash
Holiday gift campaign was shot by photojournalist Gabriel Galimberti.
Is this the end for celebrity influencers?
The recent spate of brazen celebrity scandals spotlights the risks brands face when they hook up with big names. For brands, this equates to a rethink of their marketing mix.
Four post-covid marketing tips that will save luxury brands in China
For Chinese consumers, a dedication to learning the history and culture of the country ranks higher than a campaign hoping to ride a particular consumer groups’ trend.
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