bayer
CreativeX report finds brands waste millions on assets that are never used
Nearly all global campaign toolkits are never activated in local markets, according to the findings.
Campaign at Cannes 2023: CMO interview with Patricia Corsi, Bayer
Campaign Asia-Pacific speaks exclusively to Bayer's global CMO Patricia Corsi on Cannes, creativity and cultivating innovation in consumer healthcare.
Welcome to your university lesson on thrush
In a new Australian campaign by Bayer Consumer Health, ‘students’ are given an open, candid lesson to destigmatise vaginal health.
Bayer consolidates global $800 million media account with MediaCom
WPP agency picks up key markets such as China from Dentsu and Germany and Russia from PHD.
Bayer kicks off $800 million global media review
WPP’s Mediacom held a majority of the account, along with PHD in certain markets.
MullenLowe Group wins global Bayer ad business
Team led by MullenLowe UK beat Omnicom in pitch.
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