bbc
'The truth doesn't take sides': BBC’s global news chief
In an era where algorithms reward outrage and newsrooms rush to take sides, the business case for impartial journalism faces its toughest test yet. BBC's Jonathan Munro unpacks whether swimming against the tide still makes strategic sense.
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BBC campaign spearheads fight against disinformation
Campaign was created by BBC Creative.
McDonald’s removes smile from Happy Meal boxes to spotlight mental health
The campaign was created by Ready10 and Leo Burnett UK.
BBC splits its India operations
Following a series of tax raids in 2023 and shifting regulations, the BBC announced it's dividing its operations in India this week, as it seeks to meet the country's foreign investment rules.
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Will the BBC go ad-supported? Marketing experts assess broadcaster’s ‘radical’ options as licence fee increase looms
With an impending rise in TV licence costs and alternative funding options under scrutiny, senior marketing leaders delve into the potential impact of a commercial BBC on advertisers.
BBC appoints first chief brand officer
Charl Bassil is currently chief marketing officer at Absolut Vodka.
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