bbc
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BBC campaign spearheads fight against disinformation
Campaign was created by BBC Creative.
McDonald’s removes smile from Happy Meal boxes to spotlight mental health
The campaign was created by Ready10 and Leo Burnett UK.
BBC splits its India operations
Following a series of tax raids in 2023 and shifting regulations, the BBC announced it's dividing its operations in India this week, as it seeks to meet the country's foreign investment rules.
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Will the BBC go ad-supported? Marketing experts assess broadcaster’s ‘radical’ options as licence fee increase looms
With an impending rise in TV licence costs and alternative funding options under scrutiny, senior marketing leaders delve into the potential impact of a commercial BBC on advertisers.
BBC appoints first chief brand officer
Charl Bassil is currently chief marketing officer at Absolut Vodka.
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"What is good for audiences, is good for business": How BBC's commitment to verified journalism is shaping brand safety for advertisers
In an exclusive, Campaign speaks to BBC about why the broadcaster believes funding ethical journalism combats false information, while ensuring brand security and connecting with audiences in a credible media setting.
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