beauty
Skintellectuals, emotional marketing, clean beauty: China’s H2 2023 beauty cheat sheet
Lisa Nan unpacks the major trends shaping China’s rapidly evolving beauty landscape.
How AI technology is reshaping beauty retail in China
From Sephora’s Store of the Future to SkinCeuticals’ customized cosmetics products, beauty brands are leveraging AI to boost offline sales.
As beauty brands shutter stores in China, can the metaverse offer a second chance?
Affordable beauty labels in particular have faced numerous challenges in the market, from pandemic-induced disruptions to the rise of domestic competitors.
'Legacy brands must constantly innovate to stay ahead': L’Oréal marketer
The 112-year-old French beauty giant has bounced back to pre-pandemic level sales while the SAPMENA region will be the key 'growth engine' for its future, according to its consumer products division general manager.
Kate Moss launches beauty and wellness brand Cosmoss
The move invites comparisons to Gwyneth Paltrow venture Goop.
Brand Health Check: Why Perfect Diary is hanging in the balance
The iconic C-beauty brand is currently suffering from a domestic sales drop, financial losses, and stock-plummets. But it's attempting to tap into global markets by buying high-end brands and building ecommerce power overseas.
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