bmw
Privacy and employee readiness still barriers to brands and agencies embracing AI
EXCLUSIVE RESEARCH: The concluding results in a three-part survey series by Forrester and Campaign Asia-Pacific reveal concerns around copyright, IP protection, and employee adaptability as key barriers to the broader utilisation of Gen AI by brands and agencies alike.
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BMW's playful take at ancient Chinese superstition in Lunar New Year campaign
The 14-minute mockumentary produced by TBWA China is driven by humour, and follows a mission led by four BMW engineers and scientists as they seek to set a path to good fortune for all.
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Asia-Pacific new-biz spotlight: HSBC, Indofood and Kia among biggest media moves
Meanwhile, two of the ‘big six’ holding groups buck the trend in creative by boosting activity.
Interone wins BMW China’s digital creative business
BBDO’s Interone will continue its long-term partnership with BMW China and build a deeper integrated creative and digital business.
Why Hans Zimmer's BMW score is irritatingly good
Real car fanatics and BMW drivers want a cacophony of automotive magic, writes the co-founder of DLMDD.
The ride of the tiger: Feast your eyes on BMW's delightfully goofy new-year ad
While other brands make long, dramatic Chinese New Year films, the carmaker and TBWA's Bolt have programmed in a very different route: 90 seconds that's 'nothing but sheer joy'.
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