bmw

Feb 9, 2024

Privacy and employee readiness still barriers to brands and agencies embracing AI

EXCLUSIVE RESEARCH: The concluding results in a three-part survey series by Forrester and Campaign Asia-Pacific reveal concerns around copyright, IP protection, and employee adaptability as key barriers to the broader utilisation of Gen AI by brands and agencies alike.

Feb 7, 2024

BMW's playful take at ancient Chinese superstition in Lunar New Year campaign

The 14-minute mockumentary produced by TBWA China is driven by humour, and follows a mission led by four BMW engineers and scientists as they seek to set a path to good fortune for all.

Jan 10, 2024

Asia-Pacific new-biz spotlight: HSBC, Indofood and Kia among biggest media moves

Meanwhile, two of the ‘big six’ holding groups buck the trend in creative by boosting activity.

Jul 29, 2022

Interone wins BMW China’s digital creative business

BBDO’s Interone will continue its long-term partnership with BMW China and build a deeper integrated creative and digital business.

Mar 28, 2022

Why Hans Zimmer's BMW score is irritatingly good

Real car fanatics and BMW drivers want a cacophony of automotive magic, writes the co-founder of DLMDD.

Jan 28, 2022

The ride of the tiger: Feast your eyes on BMW's delightfully goofy new-year ad

While other brands make long, dramatic Chinese New Year films, the carmaker and TBWA's Bolt have programmed in a very different route: 90 seconds that's 'nothing but sheer joy'.

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