bollywood
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How cinema advertising is reclaiming its place as a strategic channel for premium brands
As superheroes and dinosaurs pull audiences into theatres, advertisers are weighing cinema’s rare ability to command full attention against the lure of faster, cheaper clicks.
I only endorse what I believe in: Bollywood actor Sonam Kapoor
From Bollywood to brands to businesses, the multi-hyphenate star sits down for a candid chat with Campaign on balancing ambassadorship deals with integrity, her love for luxury, and why authenticity is her ultimate accessory.
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Credibility is key whether working on films or with brands: Bollywood star Ayushmann Khurrana
Touted amongst one of the top 15 brand ambassadors in India, Bollywood A-lister Ayushmann Khurrana has paved an unconventional path for himself both inside and outside of cinema. He sits down with Campaign to discuss acting, activism and all things authenticity.
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Bollywood actors Sanjay Dutt and Arshad Warsi return to their infamous 'Munna Bhai' roles for Acko
One of India's most beloved cinematic duos reunites in a series of ad films by Leo Burnett, Mumbai.
A snack ad using Bollywood action tropes
Thai snack brand BunBun borrows elements from B-grade Bollywood productions in an entertaining spot.
Creative Minds: Dentsu’s Anupama Ramaswamy is inspired by Bollywood
The national creative director at Dentsu Impact India on her love of Satyajit Ray, working under pressure, and being labelled ‘aggressive’ as a woman in creative.
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