bpi
DATA POINTS: Top 10 most discussed retail banks in Hong Kong in 2012
K-Matrix, a digital intelligence solutions provider, has created a 'Brand Popularity Index' as the first composite key performance indicator examining popularity of a brand based on consumer sentiment, discussion volume, participant numbers and discussion content. Seventy discussion-based sites in Hong Kong, including forums and blogs in the local social landscape were monitored with 80 per cent of data automatically processed and 20 per cent by human specialists to ensure accuracy.
Beaute Prestige International hands regional media business to MPG
ASIA-PACIFIC – French fragrance company Beaute Prestige International (BPI) has appointed Havas Media’s MPG Media Contacts to handle on and offline media planning and buying duties across Asia-Pacific.
MRM named digital AOR for Bank of Philippine Islands
MANILA - MRM Worldwide has won the business to handle the Bank of Philippine Islands’ (BPI) digital portfolio.
Bank of Philippine Islands launches 'Let's make it easy' campaign
Bank of the Philippine Islands (BPI), one of the biggest financial institutes in the Philippines, has launched an integrated campaign titled ‘Let’s make it easy’ to refresh awareness in the market.
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