MRM named digital AOR for Bank of Philippine Islands

The appointment follows a three-way pitch, which will see MRM Worldwide tasked with the creation and management of the bank’s digital campaigns of all its seven brands.

Marie Josephine Ocampo, BPI’s chief marketing officer said: "We were impressed by how MRM can tap the opportunities in the digital space for meaningful brand engagement, maximise accessibility for our digital consumers and make it the bank of choice for easy understanding of money matters."

Donald Lim, managing director of MRM Philippines said, “MRM and BPI are aligned with a vision of evolving the bank into a digital brand, and using digital media to channel brand messages."

Lim added: "This partnership is poised to create new frontiers in delivering marketing solutions.”