Staff Writer
Jan 15, 2013

DATA POINTS: Top 10 most discussed retail banks in Hong Kong in 2012

K-Matrix, a digital intelligence solutions provider, has created a 'Brand Popularity Index' as the first composite key performance indicator examining popularity of a brand based on consumer sentiment, discussion volume, participant numbers and discussion content. Seventy discussion-based sites in Hong Kong, including forums and blogs in the local social landscape were monitored with 80 per cent of data automatically processed and 20 per cent by human specialists to ensure accuracy.

BANK OF CHINA (HONG KONG): ...
HONGKONG & SHANGHAI ...
HANG SENG BANK LIMITED: ...
STANDARD CHARTERED BANK ...
CITIBANK (HONG KONG): ...
DBS BANK (HONG KONG): ...
INDUSTRIAL AND COMMERCIAL ...
CHINA CONSTRUCTION BANK ...
SHANGHAI COMMERCIAL BANK: ...
BANK OF EAST ASIA: ...

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