brand identity

Fast fashion brands have an identity problem
Jun 5, 2024
Annabel Engels

Fast fashion brands have an identity problem

Meaning, few of them actually have one.

Pepsi unveils new logo and identity; colours 120 markets in electric blue
Mar 4, 2024
Nikita Mishra

Pepsi unveils new logo and identity; colours 120 markets in electric blue

The bold logo shift after 14 years resonates with the “ripple, pop, and fizz” effect. To celebrate, Pepsi has activated over 120 CGI moments across the globe in a coordinated first.

Six guiding lights, for an age of likes
Mar 21, 2017
Scott Lambert

Six guiding lights, for an age of likes

Creating visual identity with a soul.

Park Place appoints BBDO Proximity Live to brand Réel development
Sep 6, 2010
Jane Leung

Park Place appoints BBDO Proximity Live to brand Réel development

SHANGHAI - Luxury development Park Place has appointed BBDO Proximity Live as its communications agency in China.

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