Staff Reporters
Nov 20, 2024

Pepsi's global brand relaunch expands to Sri Lanka with street art murals

INSPIRATION STATION: The soft-drink brand brought together 90 budding artists in Sri Lanka to showcase its revamped brand identity through public art.

Pepsi's global brand relaunch expands to Sri Lanka with street art murals
In a world drowning in digital advertising, Pepsi chose a refreshingly analogue approach to launch its new logo in Sri Lanka: a vibrant nationwide street art campaign. Following the global rollout of the new logo across 120 markets earlier this year, marked by stunning large-scale installations, Sri Lanka now experiences the new brand identity in a uniquely local way with a campaign called “Pepsi Street Kala” in Colombo. To celebrate its 125th anniversary, the cola giant commissioned 17 murals across the island nation.
 
Ninety emerging artists, a mix of local and international talent, contributed to the project. The murals splashed with Pepsi's signature red, white, and blue are woven into the everyday life of Colombo and feature themes such as food, music, dance, and sports. One mural at Kirula Road, Nahrenpita, by local artist Ravihansa Ravi, showcases Sri Lanka's rich wildlife. 
 
The 17 murals, painted by both local and international artists, prominently feature the new Pepsi logo, with its brand colours of red, white, and blue dominating the illustrations. The murals are woven into the everyday life of Colombo and feature themes such as food, music, dance, and sports. One mural at Kirula Road, Nahrenpita, by local artist Ravihansa Ravi, showcases Sri Lanka's rich wildlife. 
 
Mural at Kirula Road, Narahenpita
 
Another mural on display at Sri Lanka's Tennis Association by Hasna Hussain, captures Sri Lanka’s connection to music.
 
 
The vibrant murals are strategically placed at locations such as the Sri Lanka Tennis Association, Nawala, Welisara, and the railways stations at Kollupitiya, Wellawatte, Rathmalana, Bambalapitiya. The murals have become popular selfie spots for locals and travellers. 
 

 
The murals from the campaign will be on display for a limited period. 
 
You've arrived at Inspiration Station, a look at imaginative and artistic work from creators of all kinds across Asia-Pacific. Step off for a minute to recharge your creative batteries and find inspiration for that next big idea of yours further down the track.
 
Source:
Campaign Asia

Related Articles

Just Published

3 hours ago

Accenture to acquire Japanese digital firm Yumemi

The deal will bring Yumemi’s 400-strong team into Accenture Song.

6 hours ago

Creative Minds: Vũ Đăng Khoa is fuelled by chaos ...

Dentsu Creative Vietnam’s Vũ Đăng Khoa on his journey from scrawling graffiti on textbooks to the more controlled chaos of advertising.

8 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

9 hours ago

Agency Report Card 2024: Assembly

Assembly successfully pivoted to new sectors like healthcare and achieved B Corp certification. But revenue and operational hurdles must be addressed to solidify its position as a challenger agency.