brand refresh
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Domino’s launches first-ever jingle in global brand refresh
The jingle comes alongside splashier brand colours in a new design and refreshed packaging.
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Cracker Barrel’s 'sterile, soulless branding' sparks political backlash, $94 million market hit
The country-style chain’s rebrand dropped its barrel-and-farmer emblem for a minimalist wordmark.
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Netflix revamps TV app with bigger previews, real-time recommendations, and AI search on iOS
The streaming giant is also rolling out a TikTok-style vertical feed to simplify browsing and boost content discovery.
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Amazon unveils first brand overhaul in 25 years, led by Koto
The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under a single brand umbrella.
OMD releases a fresh new positioning to let the industry know: ‘We create what’s next’
EXCLUSIVE: The global media agency network revealed the brand refresh to over 14,000 employees during a global town hall earlier this week.
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'You Never Roar Alone': Tiger Beer's global brand director on the new repositioning
EXCLUSIVE: "Progress isn't a solo act," says global brand director Sean O'Donnell, as he explains the strategy behind Tiger's new 'You Never Roar Alone' campaign that's reshaping the brand for a new generation.
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