brand refresh

1 day ago

Amazon unveils first brand overhaul in 25 years, led by Koto

The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under a single brand umbrella.

Feb 9, 2025

OMD releases a fresh new positioning to let the industry know: ‘We create what’s next’

EXCLUSIVE: The global media agency network revealed the brand refresh to over 14,000 employees during a global town hall earlier this week.

Dec 3, 2024

'You Never Roar Alone': Tiger Beer's global brand director on the new repositioning

EXCLUSIVE: "Progress isn't a solo act," says global brand director Sean O'Donnell, as he explains the strategy behind Tiger's new 'You Never Roar Alone' campaign that's reshaping the brand for a new generation.

Oct 11, 2023

Deliveroo unveils revamped brand identity

This is the first brand refresh for Deliveroo since 2016.

Oct 9, 2023

Kazakh telco provider Altel gets AI-nnovative in new campaign

Faced with dwindling market shares and an over-saturation of foreign imagery making up their key brand campaigns, Kazakhstan's oldest telco provider revamps their brand persona by using AI to tap into the look, feel and desires of their national consumers.

Dec 18, 2022

Ford undergoes internal brand transformation

Car marque aims to 'connect emotionally with consumers' with new brand positioning.