campaign red
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Will retail media live up to the hype?
With retail media networks poised to overtake television advertising with projected spending of $177.1 billion in 2025, the question arises: Will this emerging channel transform marketing, or is the industry witnessing inflated expectations?
The new rules of sports sponsorship
EXCLUSIVE: If you still think sports sponsorship is just slapping a logo on a kit and hitting the hospitality box, you're as off-target as Raygun at Olympic breakdancing.
The7stars nabs top spot in indie agency league after Oak Furnitureland win
Plus VCCP Media and Infinity Media enter the league.
Campaign Red is our new destination for advertising intelligence
The global insights, analysis and data content offering is available for organisational subscribers through Campaign's The Knowledge tier, with a major upgrade coming in 2025.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
