With retail media networks poised to overtake television advertising with projected spending of $177.1 billion in 2025, the question arises: Will this emerging channel transform marketing, or is the industry witnessing inflated expectations?
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DM9, part of the DDB network, faces fallout over its Grand Prix-winning campaign for Consul Appliances, with Chief Creative Officer Icaro Doria stepping down after allegations of AI manipulation and unauthorised footage usage.
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Women sought refuge in the Empower Café when the Cannes Lions safe zones were not open.
Leaders from the Media Network share insights from the jury room and how data and tech are driving more innovative media solutions.
Caroline Foster Kenny and Stephanie Prager are the new global client presidents.
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