campaign spotlight
Campaign Digital Marketing Spotlight
Brand marketers and digital specialists gathered in Singapore Friday (12 October) for Campaign Asia-Pacific's Digital Marketing Spotlight. The second annual event featured speakers from Philips Asia Pacific, Maxus Global, TripAdvisor, Scoot, Unilever, e-Dialog Asia-Pacific, SingTel and Leo Burnett & Arc Worldwide.
CAMPAIGN SPOTLIGHT: Mobile is the future in travel marketing
SINGAPORE - More than 100 marketers took part in an industry conference which identified mobile as a key channel for travel marketing in the region.
Campaign Spotlight PR: Strategic corporate communications
Campaign's Spotlight series seminar on strategic corporate communications took place 30 March in Hong Kong. Speakers included Jonathan Sanchez of Unilever, Anthony A Rose of Walmart Asia, Jennifer James of PepsiCo Asia Pacific, Evan Lewis of Accor Asia Pacific, Whitney Foard Small of Ford Motor Company, C.K. Yeung of Cathay Pacific, Antoine Calendrier of formerly of Hennessy (France), Katrin Sulzmann of METRO Cash & Carry, and Brian West and Napoleon Biggs of Fleishman-Hillard.
Ford's marketing boss to headline Campaign Spotlight automotive
SINGAPORE - Chantel Lenard, vice president of marketing, Asia Pacific and Africa, for the Ford Motor Company, will be delivering the keynote address at Campaign Spotlight Automotive on 25 August at the Goodwood Hotel in Singapore.
Discovery TLC's party at Campaign's Travel Spotlight
After Campaign Asia Pacific's Travel & Leisure Spotlight conference, attendees were whisked to the stunning Sky Bar atop Ion Orchard for Discovery's TLC party. An edible garden, crystal reading, shoe-shine and caricature artists were just some of the fun on offer. Discovery's Kevin Dickie and celebrity chef and TV personality Bobbie Chinn treated guests to a montage of TLC's on-air line-up in 2011.
CAMPAIGN SPOTLIGHT: Social media imperative for pharma marketers
SINGAPORE – The need for pharmaceutical marketers to move from 'monologue to dialogue' proved a dominant theme at an industry conference held here yesterday.
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