castrol
Smoothing the journey
Shyam Balasubramanian, regional marketing director at Castrol, explains how the brand is driving to do more than demonstrate technical leadership.
Castrol stirs up conversation with bikers via digital campaign
SINGAPORE – Castrol has chosen an emotional appeal in its first marketing campaign for its Power 1 motor oil.
CASE STUDY: Castrol seduces two-wheel junkies with online campaign
When relaunching its motorcycle lubricant Castrol Power 1, Catrol worked with Mindshare to leverage Google and YouTube AdWords to engage motorheads.
New Castrol TVC pits motorbike versus cheetah
SINGAPORE - Castrol has launched the latest global campaign for Castrol Power 1, entitled the ‘Power in your hand’ campaign, through Ogilvy & Mather.
UPDATE: Cricket conversations far-reaching, but sponsor uplift low : OMG
SINGAPORE – A new piece of research by Antenna, Omnicom Media Group’s (OMG) community conversation tracking and analysis tool, indicates the potential of cricket as a wide-reaching global platform for sponsors and advertisers.
Castrol | Ronaldo | Global
As one of the official sponsors of the 2010 FIFA World Cup in South Africa, Castrol has launched a global campaign developed by Ogilvy & Mather Singapore that features football megastar Cristiano Ronaldo.
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