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Dec 20, 2021

A cat’s disappointment and a dog’s satisfaction over the arrival of Swiggy One in India

The Lowe Lintas campaign for a new membership program highlights how members can avail multiple benefits, including free deliveries and extra discounts on restaurants.

Aug 20, 2012

CASE STUDY: Caterpillar's operator community yields results

BEIJING - A late entrant to the construction-equipment business, and a higher-priced one to boot, Caterpillar used a community-engagement approach to reach the operators who help drive buying decisions.

Apr 26, 2010

Caterpillar | HEX Campaign | China

Caterpillar Asia (CAT) has launched an integrated campaign in China to build credibility among businesses and consumers.

Apr 26, 2010

Caterpillar | HEX Campaign | China

Caterpillar Asia (CAT) has launched an integrated campaign in China to build credibility among businesses and consumers.

Apr 26, 2010

Caterpillar | HEX Campaign | China

Caterpillar Asia (CAT) has launched an integrated campaign in China to build credibility among businesses and consumers.

Dec 17, 2009

Thai media agencies to charge pitch fees

BANGKOK - Media agencies in Thailand will start charging pitching fees to cover costs they have incurred during the review process. The fees come into force from January 2010.