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The category killers: Top brands in food, cars, luxury, streaming
Jun 12, 2018
Faaez Samadi

The category killers: Top brands in food, cars, luxury, streaming

Nestlé and Chanel are among the brands dominating in their categories this year.

Adidas holds human pinball event for running shoe Energy Boost
Mar 11, 2013
Staff Writer

Adidas holds human pinball event for running shoe Energy Boost

On 2 and 3 March, adidas introduced its latest Energy Boost shoe to China through a human pinball game, inaugurated by brand ambassadors Li Dongxue and Liu Xudan. The event aimed to demonstrate the core strengths of the product—innovation, fun and urban style—as well as performance benefits that have been contradictory in the past: soft cushioning and responsiveness.

Asia's Top 1000 Brands: the full ranking revealed
Jul 4, 2011
Staff Reporters

Asia's Top 1000 Brands: the full ranking revealed

ASIA-PACIFIC - Campaign Asia-Pacific today launches the 2011 Asian Top 1000 Brands report, compiled in partnership with market research company TNS, with the full regional ranking now online.

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