The research is the result of more than 3,300 interviews conducted with consumers aged 15 to 64 regarding their favourite brands in 72 categories across 10 key markets: Australia, China, India, Japan, Korea, Hong Kong, Malaysia, Singapore, Taiwan and Thailand.
The Top 1000 Brands report is the most extensive of its kind in the region. Aside from an aggregate ranking that lists the top 1000 brands across the region, the study also provides ranking and analysis of both the ten markets surveyed and ten key industry sectors.
The complete ranking of the region's leading 1000 brands is available online here.
The full report, including market and industry sector analysis and ranking, will feature in the July issue of Campaign Asia-Pacific, out this week.
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