ces
.jpg&h=268&w=401&q=100&v=20250320&c=1)
How CES has ‘reinvented’ itself for the marketing industry
Legacy brands including John Deere and Lego were able to capture the spotlight from AI’s biggest players at the tech convention this week
.png&h=268&w=401&q=100&v=20250320&c=1)
Havas introduces LLM tool Ava, the ‘heart of Havas,’ at CES
Set to roll out this spring, the global LLM unifies the world’s most advanced AI models into one secure portal.
Omnicom introduces next-gen Omni at CES, bringing connected capabilities under one digital powerhouse roof
Following Omnicom’s acquisition of IPG, Omni is now also powered by assets originally under the latter.
Why the CMO role has not got easier
With the expansion of the customer journey, CMOs are being asked to do considerably more than before—creative, research, brand strategy, CRM, social, PR and even HR.
CES 2022: How digital acceleration has changed marketing strategies
Marketers agree that the shift to digital during the pandemic has led to a deeper focus on customer engagement, the need for more efficient operations, and placed greater value on the customer experience.
Lenovo spotlights Gen Z changemakers
The global brand campaign, debuted at CES 2022, aims to empower the next generation to change the world from their laptops with the new Lenovo ThinkPad Z series.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)