Sabrina Sanchez
Jan 7, 2022

Lenovo spotlights Gen Z changemakers

The global brand campaign, debuted at CES 2022, aims to empower the next generation to change the world from their laptops with the new Lenovo ThinkPad Z series.

Lenovo spotlights Gen Z changemakers

Gen Z is going to change the world—and they’ll do it using new Lenovo laptops.

That’s the message behind Lenovo’s latest brand campaign, launched at CES on Wednesday, highlighting its new series of ThinkPad Z laptops.

The 60-second spot spotlights basketball athlete Gabby Hunter, international model and activist Zinnia Kumar and other Gen Z changemakers working from their laptops in various locations around the world, from the middle of a forest to a cliff overlooking the ocean.

In the ad, Gen Zers assert their power to break the status quo.

“We were made to not just break the mold, but create a new one,” Kumar says in the ad.

The campaign, which will also run on social media with an Instagram splash takeover, aims to “engage [the next generation] and empower them to create and define the future with ThinkPad,” a Lenovo spokesperson said.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Lenovo (@lenovo)


Lenovo unveiled the ad after announcing its latest product series at CES on Tuesday. The product includes environmentally friendly materials aimed to appeal to the Gen Z consumer.

For instance, ThinkPad Z13 and Z16, which are available in new color accents such as bronze and arctic grey, feature sustainable materials including recycled aluminum and recycled black vegan leather.

ThinkPad Z’s packaging is also made from 100% recyclable and compostable bamboo and sugarcane and the laptops’ AC power adapters use 90% post-consumer content (PCC), or recycled materials.

Source:
Campaign US

Related Articles

Just Published

10 hours ago

Cision CEO Cali Tran takes a new role

Tran has moved to the position of chairman at Cision, which is searching for a permanent replacement.

10 hours ago

Pinterest warns of year-end ad slowdown in Q3 earnings

Shares in the social media company slumped following the announcement, despite strong user numbers and top- and bottom-line growth.

10 hours ago

Brands and brand leaders react to Trump’s presidenti...

Many company leaders congratulated Donald Trump on becoming the next US President-elect, while some are expressing heartbreak.

2 days ago

The return of Donald Trump: What it means for ...

As Donald Trump secures his second term as US president, marketing leaders across APAC weigh in on the potential impact on regional business, brand spend, and industry growth in a volatile economic landscape.