climate change
Have 30 years of COP changed the world or just the rhetoric?
SOUNDING BOARD: Despite cheaper renewables and mainstream net-zero, emissions are up 65% and extreme weather cost $1.5 trillion last year. With COP30 in the Amazon, the ad industry faces mounting scrutiny over fossil-fuel work and its widening credibility gap.
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Activists call on UN, Brazil to cut Edelman from COP30 over client conflicts
An open letter from more than 60 climate activists challenges Edelman’s credibility as the UN climate summit’s PR lead.
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UN recognises power of creativity in driving climate solutions
At COP30 in Belém, countries are urged to turn years of pledges into concrete action.
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COP30: Adland’s climate moment, ready or not
COP30 opens amid mounting pressure on sectors like advertising to reconcile their climate responsibilities with ongoing fossil fuel ties, testing the summit’s potential for real progress.
Why brands have to be out and proud about the planet
As the industry gears up for Cannes Lions, Paul Mottram urges brands across Asia to listen closely to consumer voices and respond decisively to the growing demands for action on climate change.
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How the industry can move past rhetoric to take on climate change
While major agencies and holding companies have floundered in their response to climate activists, a concerted communication strategy around carbon pricing could turn things around, says independent communications consultant Paul Mottram.
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