climate change
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How the industry can move past rhetoric to take on climate change
While major agencies and holding companies have floundered in their response to climate activists, a concerted communication strategy around carbon pricing could turn things around, says independent communications consultant Paul Mottram.
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Following Trump's lead is a mistake. It's time for agencies to focus on climate
Just like you wouldn’t plan a picnic without considering the weather; agencies that try to plan for the future without considering climate change are risking disaster, says Clean Creatives' Duncan Meisel.
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Why brands are scaling back their sustainability commitments
A record-breaking hot year makes COP29's climate finance promises feel dangerously inadequate. Corporate sustainability is crumbling under cost pressures and a "quiet" greenwashing surge.
What will it really take for adland to divest from fossil-fuel clients?
Financial profit is often attributed as the main reason agencies continue to work with fossil-fuel clients. Experts in the industry argue that stricter regulation and forward-thinking measures are needed to move away from agencies’ over-reliance on fossil fuels.
F-list: Ogilvy and Edelman among those with most contracts with fossil-fuel clients
According to the annual report by Clean Creatives, 219 contracts are split between major holding companies in APAC for clients such as Shell, BHP, and Chevron.
Advertisers grapple with the weight of AI’s environmental impact
Experts weigh in on why environmental standards around Gen AI have been lacking in advertising and marketing—and why that must swiftly change.
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