cmos

Jul 15, 2024

Andrew Baxter: ‘Business planning should be simple and practical’

To avoid getting lost in lofty, ethereal value statements, business planning should accurately and speedily spell out a company’s goals, says the Australian marketing veteran in an interview with Campaign.

Jan 27, 2022

The Great Resignation hits CMOs

Recent high-profile chief marketer departures underscore the growing complexity of the job.

Jan 11, 2022

The year ahead for CMOs: Sustainability, purpose, data, agility top the agenda in APAC

CMOs in 2022 will be challenged like never before with leaders focusing on brand purpose, data insights, sustainability, agility, complexity and the rise of new media, Campaign has discovered.

Nov 19, 2021

The lost generation in marketing

By valuing new and shiny skills over core strategic skills, the marketing industry is missing out on opportunities to develop the next generation of strategic marketers.

Oct 15, 2021

CMOs lag behind other leaders in heading digital transformation projects: Forrester

TOP OF THE CHARTS: New research finds marketing and technology leaders fail to work in lock step and half of IT leaders expect the CMO title to be replaced.