coffee
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Why Western coffee giants are losing ground in China's coffee boom?
China added 12,000 coffee shops last year, but why are Western giants like Starbucks falling behind local upstarts? Campaign breaks down where they’re losing the plot.
Suntory Boss Coffee fuels celeb chef Andy Hearnden
The ANZ campaign from the Japanese coffee brand was created by Its Friday and aims to celebrate ambition and the desire for constant reinvention.
Luckin Coffee to take on Starbucks in Hong Kong—will its strategy work?
BRAND HEALTH CHECK: Ahead of Luckin Coffee's Hong Kong debut, Campaign asks experts if the brand's China playbook can translate to success in a new, highly competitive market.
Is ‘new Chinese style’ coffee just another guochao aesthetic?
It is only in the last few years that quality coffee has become a yuppie pursuit in Chinese cities. Their beautiful and meditative décor offers a reprieve from hurried city life.
Coffee hunk wars: Pitt takes on Clooney with role in De'Longhi campaign
The campaign will run until the end of 2021.
Hugh Jackman transitions from villain to hero in hilarious coffee ad
If you think the actor is a nice guy in real life, well, you’re wrong.
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