consulting
‘Marketing spend isn’t decreasing, it’s just going elsewhere’: Bain & Co’s leaders
EXCLUSIVE: Bain’s Andreas Dullweber and Henrik Naujoks reveal shifts in spend, how today’s marketers are underutilising data, and navigating the balance between creativity and data.
RGA launches brand design consulting practice in EMEA
The service is already available in the US and Australia.
Why many brands and agencies are tempering Gen AI investments
EXCLUSIVE RESEARCH: When it comes to generative AI, the results of a Forrester and Campaign Asia-Pacific survey reveal that brands and agencies alike are still cautious about this new technological gold rush.
Bain & Company takes on managed services divisions, acquires Australian AI firm Max Kelsen Consulting
The strategy firm diversifies its tech and AI offerings with its latest acquisition of Queensland-founded Max Kelsen Consulting.
Bain to acquire APAC arm of venture-building studio Rainmaking
Due for completion by the end of this month, the acquisition will bolster Bain & Co.'s innovation and design unit, which already consists of the firm’s venture studio Next, launched in April 2022.
Weber Shandwick to rebrand and boost investment in consulting services
The Weber Shandwick Collective and Weber Shandwick Futures will showcase integrated services and innovation while doubling down on consulting.
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