consumer insight
How brands can appreciate, celebrate and enhance time
Brands should understand the cultural underpinnings of attitudes toward time, so they can align value propositions to helping consumers build meaningful relationships with it.
Nielsen digs deep for digital consumer insight
Accelerating Digital Transformation event offers a grandstand for developments in user experience and future-proofed research technology.
Live at Cannes: Five reasons we should embrace the imperfect ad
Hakuhodo seminar at Cannes reveals consumer appetite for unorthodox creativity.
China’s media: a matter of craftsmanship
This year’s Cannes Lions bespoke sessions will reveal consumer insights from the experts on China’s advertising frontlines
Brand-Building Series: How to develop a true consumer insight
In our continuing series of how-to articles, Dorit Grueber, director with EffectiveBrands, explains what a consumer insight really is and how to go about developing one.
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