consumer marketing
Nearly 1 in 2 shoppers drop purchases over poor online experiences, study finds
Shoppers' abandonment rates remain high as 48% of consumers turn to AI agents to secure better deals and filter choices, posing challenges to brands trying to win the digital shelf.
From artificial to artistic: Unleashing emotionally intelligent AI
As audiences hunger for more relatable and personalised content, the emergence of AI might just be the surprising twist to help bridge the gap between advertising and forging emotional connections with consumers. FCB Kinnect's Ankur Garg explores.
MSL Hong Kong expands through new initiatives and leadership appointments
HONG KONG- MSLGroup has announced a series of expansion initiatives in the Hong Kong market including new senior leadership appointments, aiming to enhance engagement with key regional and global clients.
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