conversion

This lingerie brand replaced its agency with AI and will never go back
Mar 15, 2017
Emily Tan

This lingerie brand replaced its agency with AI and will never go back

Cosabella grew its customer base and tripled its ROI after it 'hired' an AI platform named 'Albert'.

Your sales content should do everything but sell
Jul 8, 2016
Anne Costello

Your sales content should do everything but sell

Anne Costello, APAC regional director at Text100, gives three tips on effective content marketing that makes the best use of creative and commercial strategy.

CASE STUDY: Analytics spark UX improvement for energy company
Apr 23, 2015
Staff Reporters

CASE STUDY: Analytics spark UX improvement for energy company

New Zealand energy provider Genesis, with analytics consultant Sparkline, used thorough user-behavious analysis to identify website user-experience improvements that led to a significant increase in conversions and sales.

People who click ads don't buy: FAME 2013
May 9, 2013
Emily Tan

People who click ads don't buy: FAME 2013

SHANGHAI - Clickthrough-rates are a false measurement that will lead online advertisers down the wrong path, argues Matthew Harty, Asia-Pacific general manager for Omnicom Media Group's trading desk, Accuen.

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