creativity
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No one talks about ads anymore: Have they lost their pop-culture charm?
Industry leaders weigh in on how brands can help shape pop culture again through innovative storytelling and a balanced approach between creativity and performance.
VCCP executive Sophie Maunder leaves to launch global maternity coaching firm
Matri will offer the support and mentoring programme to its staff across 13 offices in North America, EMEA and APAC.
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Common Interest acquires Amplify to 'empower creativity'
The previously independent brand experience agency has offices in London, LA, Paris, New York and Sydney.
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Creativity has been under attack for years. How do we bring it back?
We can either treat creativity as something to optimise and automate—or as the last true differentiator worth protecting and investing in, says Gonzalo Olivera, managing partner, MullenLowe Singapore.
Chinese creative legend Tomaz Mok: ‘No relationship between awards and business growth’
In an exclusive interview with Campaign in Shanghai, the former McCann veteran gets candid about the obscurity of international awards for Chinese work, leaving a big network after 36 years, and his advice for young talent.
Keeping the creative fire alive in a global network
Global chief creative officers weigh in on cultivating creativity without losing identity in a large agency network.
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