crowdfunding

Crowdfunding's potential as a marketing tool
Mar 26, 2014
Staff Reporters

Crowdfunding's potential as a marketing tool

MEDIA TALK: Crowdfunding gets the user literally invested in a product. Can brands use this method to heighten levels of consumer engagement?

Crowdfunding: Can big brands play along?
Jan 27, 2014
Jason Wincuinas

Crowdfunding: Can big brands play along?

HONG KONG - Crowdfunding might seem like an irrelevant trend to established brands. But aiming a regional marketing budget at a small tech firm’s innovative product development could pay off with an innovation halo, earned- and social-media enthusiasm and maybe even a new business model.

Martell announces Top 10 finalists for TUSS 2011
Jun 20, 2011
Racheal Lee

Martell announces Top 10 finalists for TUSS 2011

SINGAPORE – Martell V.S.O.P. has launched the country’s first business crowdfunding effort. The 10 finalists of the ‘The ultimate start-up space’ 2011 (TUSS 2011) will now test their business ideas in the Singapore market, through MSL Singapore.

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