dbs
Karen Ngui steps down as group head of marketing at DBS
After more than two decades with the bank, Ngui will now focus fully on leading the DBS Foundation.
DBS, GrabPay and Maggi see biggest ad awareness gains in Singapore: YouGov
DBS’s 60-hour TikTok livestream and retail tie-ups, GrabPay’s PayLater push, and Maggi’s campaigns drove the strongest lifts in consumer ad recall in August.
DBS unveils a scent-sational new way to celebrate this Lunar New Year
One of Asia's largest banks, DBS has partnered with The Secret Little Agency and Oo La Lab this festive season to give customers a whiff of wealth and prosperity...literally.
VML merger: Lessons from DBS/POSB by Robin Nayak
Following Wunderman Thompson's announcement of its merger with VMLY&R to form newly-established VML, ex-TBWA CSO Robin Nayak, reflects on the changing world order for ad agencies, and why rebranding isn't always better for business.
DBS and Citibank banking services outage angers customers in Singapore
DBS suffers brand damage after repeated online service failures due to data center issue.
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DBS & POSB showcase heartwarming film that highlights positive community impact for Singapore’s National Day
The short film was developed with Viddsee and is inspired by true events from POSB staff and customers, with an aim to illustrate the brand’s commitment and dedication to community service.
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